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Always Aim High Events, organisers of some of the UK’s most spectacular running, cycling and triathlon events, and Bonk, a UK lifestyle and performance apparel label for the athletic community, are delighted to announce a year-long kit partnership.

Bonk will supply quality branded tech t-shirts and hoodies for Always Aim High Events throughout 2017, starting with the Slateman Triathlon on the 20th and 21st May. In addition, Always Aim High Event participants will benefit from affiliate discounts and promotions on Bonk apparel, including the first release of its upcoming Spring/Summer t-shirt collection.

The partnership will see the two companies collaborate throughout the year on various co- branded promotions for mutual customers and followers. Bonk will also retail at selected events during the race season.

Charlie Evans, Managing Director, Bonk, said: “We are extremely proud to be partnering with Always Aim High Events. They are well renowned in the endurance sports world organising a busy calendar of now iconic races with the same passion and commitment that drives us here at Bonk. Race finishers and supporters will be getting quality kit from a recognised, fresh and credible brand that matches the values of Always Aim High Events, and in turn Bonk will have the opportunity to build brand awareness by partnering with a respected and innovative events organiser. This partnership also marks an exciting development in Bonk’s future growth strategy that will see us build closer relationships with a variety of events, clubs, charities and corporates.”

Adam Lemalle, Marketing Manager, Always Aim High Events, said: “We are delighted to be partnering with such a well-respected sporting label in Bonk for the 2017 season and beyond. We always strive to give our competitors the very best experience possible, and every part of an Always Aim High event is carefully planned to respect this. Having Bonk provide our finishers tech t-shirts and hoodies for some of our biggest events reinforces this dedication to quality across every aspect of the race weekend. Our competitors expect the very best, and partnering with Bonk for even merchandise this year will provide this.”


For further information, please contact:

Charlie Evans, Managing Director, Bonk: 07957 977 665 or Harriet Totty, PR Consultant, Bonk: 07779 787092 or Adam Lemalle, Marketing Manager, Always Aim High: 07903 716 715 or

Notes to Editors:

About Bonk

Founded by fitness and endurance sports enthusiast, Charlie Evans, Bonk is a UK-based lifestyle and performance apparel label for the athletic community.

From humble beginnings selling a small range of t-shirts at South East England triathlon events, Bonk has gone on to deliver successful lifestyle clothing collections, the first ever company to design casual wear dedicated to the fast-growing world of triathletes, and more latterly, quality technical training wear.

Bonk was borne out of an addiction to the swim, bike, run lifestyle and though its roots lie firmly in Triathlon, the brand is evolving and aspires to unify people with a passion for fitness and endurance sports. Training and pushing physical boundaries is the very heartbeat of the brand, echoed in Bonk’s ‘Live to Train’ mantra. Bonk is committed to the athletic lifestyle but also prefers not to take itself too seriously; a sense of fun underpins the entire brand ethos. This is reflected both in the playfulness of the brand name - Bonk is the jargon term used by endurance athletes to describe a condition when the glycogen stores in the liver and muscles are depleted, resulting in a major performance drop – and the fresh, alternative clothing that celebrates the camaraderie, the fun, the dedication, and the competitive spirit that are all part of being an athlete.

About Always Aim High Events

Always Aim High Events was founded as a sporting events company in 2011 by childhood friends Tim Lloyd and Nigel ‘Kenny’ Kendrick.

The very first event in 2011 was the now legendary Snowdonia Slateman Triathlon, which was this year voted one of the very best triathlons in the world. The equally iconic Sandman and Snowman Triathlon’s soon followed to become the Adventure Triathlon Series.

The early company ethos of providing the very best quality sporting events in some of the most iconic and stunning locations available stands today. In 2017, Always Aim High Events are providing an impressive cross section of sporting events. From mainstays like the Adventure Triathlon Series, the hugely popular closed road Cardiff Triathlon, the award winning SCOTT Snowdonia Trail Marathon and a range of breathtaking cycling sportives, Always Aim High Events is your first choice for sporting events in the UK.